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1、全球經(jīng)濟(jì)管理課程簡介課程編號12BUS383課程名稱全球經(jīng)濟(jì)管理課程性質(zhì)選修學(xué) 時(shí)72學(xué) 分4.5學(xué)時(shí)分配授課：72實(shí)驗(yàn)：上機(jī)：實(shí)踐：實(shí)踐（周）：考核方式閉卷考試，平時(shí)成績占50% ,期末成績占50% o開課學(xué)院國際教育學(xué)院更新時(shí)間適用專業(yè)財(cái)務(wù)管理（中澳合作）先修課程經(jīng)濟(jì)學(xué)原理課程內(nèi)容:該課程為中澳合作辦學(xué)本科項(xiàng)目中外方24門課程之一，是在修完16門基礎(chǔ)課程后進(jìn)行的。課程是站在全球化的角度來考慮全球經(jīng)濟(jì)管理問題的，區(qū)別于國內(nèi)業(yè)務(wù)討論如何進(jìn)行國際業(yè)務(wù)，具有宏觀和總體性。通過學(xué)習(xí)此課程，學(xué)生應(yīng)具有以下基本技能和能力：能夠應(yīng)用戰(zhàn)略管理理論探討全球企業(yè)管理；能分析討論全球經(jīng)營戰(zhàn)略；了解國際商務(wù)活動的各
2、種主要形式；能分析各種商務(wù)戰(zhàn)略環(huán)境及風(fēng)險(xiǎn)；有能力與外國商務(wù)代表談判時(shí)理解文化差異并能有效溝通；能夠了解新興市場具體狀況并能解釋一些新興經(jīng)濟(jì)國家成長的狀況；能正確評估在全球經(jīng)濟(jì)和業(yè)務(wù)中的一些具體和復(fù)雜問題,如技術(shù)、經(jīng)濟(jì)和不同國家的企業(yè)家精神;具有分析確定新的市場進(jìn)入方式面對的機(jī)遇和風(fēng)險(xiǎn)的能力。Brief IntroductionCode12BUS383 TitleManaging Global BusinessCourse natureOptionalSemester Hours72 Credits 4.5Semester HourStructureLecture： 72 Experiment：
3、Computer Lab：Practice：Practice (Week)：AssessmentClosed book exam. 50% for assignment and 50% for final exam.Offered byInternational Education CollegeDateforFinancial Management (Sino-Australian cooperation project)PrerequisitePrinciples of EconomicsCourse Description:This subject is one of the 24 su
4、bjects of Sino-Australia Cooperation Project and is conducted afterstudents have finished the 16 basic courses.This subject considers Global Business management from the perspective of the manager oremployee who is or will be competing in the international marketplace. The subject identifies themajo
5、r similarities and differences between doing business domestically and doing businessinternationally. It develops the more macro, general issues, before moving on to explore the moremicro, specific areas that managers face on a regular basis.Having successfully completed this subject, students shoul
6、d: be able to discuss theories of strategic management to a Global enterprise; be able to analyse and discuss strategies for Global business operations; be able (o explain the major forms of international business activities; be able to discuss the risk and environmental considerations necessary for
7、 effective businessstrategy; Be able to explain cultural literacy and develop the tools to effectively communicate withforeign business representatives. Be able to discuss in detail emerging markets and explain the growing importance of markets,such as China and India. Be able to assess and discuss
8、complex issues particularly in relation to technology,entrepreneurship, and doing business with a global perspectiveBe able to analyse the opportunities and challenges created by new market entry.全球經(jīng)濟(jì)管理課程教學(xué)大綱課程編號12BUS383課程名稱全球經(jīng)濟(jì)管理課程性質(zhì)選修學(xué) 時(shí)72學(xué) 分4. 5學(xué)時(shí)分配授課：72實(shí)驗(yàn)：上機(jī)：實(shí)踐：實(shí)踐（周）:考核方式閉卷考試，平時(shí)成績占50% ,期末成績占50%0
9、開課學(xué)院國際教育學(xué)院更新時(shí)間適用專業(yè)財(cái)務(wù)管理（中澳合作）先修課程經(jīng)濟(jì)學(xué)原理一、教學(xué)內(nèi)容Topic 1 Introduction to Global BusinessChapter 1 Overview of International BusinessChapter 2 Global Marketplaces and Business CentersDifficulties： Global marketplacesKey points: Understanding globalizationTopic 2 Global MarketsChapter 3 Legal. Technological
10、, and Political ForcesChapter 4 The Role of CultureDifficulties： Legal systems and culture theoryKey points: Economic, political, legal envionmentTopic 3 Global TradeChapter 6 International Trade and Investment TheoryChapter 7 International Monetary System and the Balance of PaymentsChapter 8 Foreig
11、n Exchange and International Financial MarketsDifficulties： Balance of payment, foreign exchange theoryKey points: trade and FDI theory, foreign exchange marker and financial marketTopic 4 Trade Policies and CooperationChapter 9 Formulation of National Trade PoliciesChapter 10 International Cooperat
12、ion among NationsDifficulties： tariff and quota effect; tariff union effect,Key points: trade policies and economic integrationTopic 5 Global Strategy ManagementChapter 11 International Strategic ManagementChaplerl 2 Strategies for Analyzing and Entering Foreign MarketsChapter 13 International Strat
13、egic AlliancesDifficulties： Strategic ManagementKey points: entry mode, strategic management and alliancesTopic 6 Global Design and OperationsChapter 14 International Organization Design and ControlChapter 17 International Operations ManagementDifficulties： Organization DesignKey points: design, con
14、trol and operationTopic 7 Marketing and Finance ManagementChapter 16 International MarketingChapter 18 International Financial ManagementDifficulties： Financial managementKey points: Marketing and FinancingTopic 8 Employee Behavior and ManagementChapter 15 Leadership and Employee Behavior in Interna
15、tional BusinessChapter 19 International H R M and Labor RelationsDifficulties： LeadershipKey points: HRM management二、教學(xué)基本要求Topic 1 Introduction to Global BusinessThis topic introduces the meaning of international business. It provides an introductorydefinition and explanation of some of the basic in
16、ternational business terminology, such asimporting, exporting, and Multinational Corporation. It identifies and discuss lhe causes ofglobalization. And finally, it considers the major centers of international business and analysesexisting patterns of trade.Topic 2 Global MarketsTopic 2 explores the
17、legal, political, and technological environment within which internationalbusinesses operate. The topic begins with a discussion of the different types of legal systemsinternational companies may encounter. It goes on to discuss (he way technological environmentsvary across countries. The next part
18、addresses how firms deal with different regulations indifferent countries and how they manage political risk. It continues on to explore the issue ofculture and identifies what comprises culture, then moves on to consider how culture affectsinternational business.Topic 3 Global TradeThis topic discu
19、sses the major theories that explain and predict trade and investment. Itidentifies and describe lhe different forms of international investment and analyzes and discuss therole of the international monetary system in promoting international trade and investment. Thetopic concludes by examining how
20、the spot and forward markets are used in international tradetransactions, defines arbitrage in foreign-exchange markets, and explores issues relating to theinternational capital markets.Topic 4 Trade Policies and CooperationThis topic explores the issue of national trade policy. The topic begins wit
21、h a discussion ofwhy governments intervene in the free flow of trade and then considers the various types of tradebarriers and how (hey are used. 1( explores how nations cooperate (o minimize trade restrictionsand ends with a discussion of the General Agreement on Tariffs and Trade, then examineseco
22、nomic integration and other types of regional trading blocs.Topic 5 Global Strategy ManagementTopic 5 explores the issue of international strategic management. It begins with a discussion ofthe basic components of international strategy, and then moves on to consider the strategyformulation and impl
23、ementation process. The topic also examines the various entry inodesavailable to companies as (hey expand internationally. Il begins with the choice of entry modes,and then proceeds to discuss the advantages and disadvantages of each one. Finally the topicexplores international strategic alliances i
24、n detail and discusses the various types of strategicalliances and explores the benefits of alliances.Topic 6 Global Design and OperationsTopic 6 explores the various organization designs that may be adopted by companies as theypursue their iniernalional strategies. Issues related to global organiza
25、tion design are discussed and(he topics of corporate culture and changes are considered. The topic also explores internationaloperations management. It begins with a discussion of the strategic context of internationaloperations management and its complexities, and then goes on to consider productio
26、nmanagement and international service operations. It concludes with a discussion of howinternational firms manage productivity, quality, and information.Topic 7 Marketing and Finance ManagementThis topic explores the issue of international marketing. It begins with a discussion of basicinternational
27、 marketing strategies, and examines the debate between standardization andcustomization. The topic also explores international financial management. It considers thedifferent issues that international financial managers must face, and then goes on to discuss themanagement of foreign-exchange risk an
28、d working capital. The topic concludes with adiscussion of international capital budgeting and sources of investment capital.Topic 8 Employee Behavior and ManagementTopic 8 examines the behavior of managers and employees in different cultures, and theimpact of managerial behavior on international bu
29、siness. It begins with a discussion of Hofstedeswork concerning individual behavioral differences, and then relates his ideas to motivation.leadership, and decision making. The topic then explores international human resourcemanagement. It discusses the strategic significance of human resource manag
30、ement and concludeswith a discussion of issues related to non-managerial employees.三、章節(jié)學(xué)時(shí)分配章次總課時(shí)課堂講授實(shí)驗(yàn)上機(jī)實(shí)踐備注16628831010410105101061010799899總計(jì)7272每章有練習(xí)討論及案例四、教材與主要參考資料教材：Griffin R.W; Putsay M.W.; (2010) International Business (6th Ed.) Prentice Hall主要參考資料約翰D丹尼爾斯國際商務(wù)環(huán)境與運(yùn)作，機(jī)械工業(yè)出版社，2009里基W格里芬.李瑞琴(譯)國際商
31、務(wù)，中國人民大學(xué)出版社(第5版)Dunning John H 2009, Location and the multinational enterprise: A neglected factor? Journal ofInternational Business Studies 40, pp.5-19Jing Sun 2010, Studies on Multinational Corporations Management and Developmental Strategyin China International Business Research Vol. 3, No. 2執(zhí)筆:審核:批準(zhǔn):
全球經(jīng)濟(jì)管理課程介紹與教學(xué)大綱
