職場英語-BEC商務英語活學活用商業(yè)計劃.doc

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兩分鐘做個小測試，看看你的英語水平 http://m.meten.com/test/waijiao.aspx?tid=16-73675-0 美聯(lián)英語提供：BEC商務英語活學活用：商業(yè)計劃 Ⅰ.核心學習：關于商業(yè)計劃 Steve: Mike, what do you know about writing a business plan? 斯蒂夫：麥克，你知道怎么寫商業(yè)計劃嗎？ Mike: Plenty. What type of plan are you writing? 麥克：很熟，你要寫什么樣的計劃？ Steve: Well, I have thisgreat new idea that I think will make a motza. 斯蒂夫：我有個很好的方案，我想可以賺大錢。 Mike: Want to let me in on the secret? 麥克：能向我透露透露嗎？ Steve: Not yet my friend but I would like your help in writing the business plan. 斯蒂夫：還不行，朋友，可我想讓你幫我寫這個商業(yè)計劃。 Mike: Well, the main things you should include are an outline of your idea, your market research and your budgets. 麥克：你主要應該介紹的是你方案的大綱、你的市場調查和你預算。 Steve: Oh, I didnt realize that it would be so much work. Is there a quick way instead? 斯蒂夫：噢，我沒想到要做這么多工作。有沒有快一點兒的方法。 Mike: If you ask someone to invest in your business, they will want all of that type of information. 麥克：如果你想要別人投資你的生意，他們會要所有的這類信息。 Steve: Ive heard a lot about IPOs recently. They seem like an easy way to get rich. 斯蒂夫：最近我聽說過很多關于IPO（Initial Public Offering上市股）的事?？雌饋磉@是一條發(fā)財?shù)慕輳健? Mike: Steve you really have a lot to learn about business. I would be happy to help, but I want a percentage of your profits. 麥克：斯蒂夫，關于生意你要學的還多著呢。我很愿意幫你，可我要利潤的提成。 Steve: No wonder people call you Mr Ten Percent. Teach on buddy. 斯蒂夫：怪不得人們叫你“百分之十先生”。繼續(xù)教吧，伙計。 Ⅱ.單詞簡析 1) Business Plan:a formal document containing the main ideas about a business project, sometimes called a Business Proposal 商業(yè)計劃，一份正式的文件，包括關于商業(yè)項目的主要構想，有時也叫做商業(yè)提案 ex:The general manager of our company has asked me to write a business plan that we can show the bank. 我們公司的總經理要我寫一份向銀行出示的商業(yè)計劃。 2) Motza:a large amount of money 一大筆錢 ex:My best friend won a motza in the China Sports Lottery. 我最好的朋友買中國運動獎卷中了很多錢。 3) Secret:something that you cannot tell anyone else 秘密，不能告訴別人的事 ex:I will tell you my new boyfriends name, but its a secret so you cant tell anyone - even your best friend! 我會告訴你我新男友的名字，可這是秘密，你不能告訴別人，連你最好的朋友也不行。 4) Market Research:analyzing consumer behavior and then writing a report on it 市場調查，分析顧客行為然后寫一份相關的報告 ex:Market research helps you understand what your customers want and how much they will pay. 市場調查能幫你了解用戶的需求以及他們的消費標準。 5) Budget:a report of how much money came in and went out of a company 預算，關于公司收入支出的報告 ex:Accountants are always busy at the end of each monthbecause they have to finish the budgets for the managers. 會計人員在月底的時候都很忙，因為他們必須為經理們做好預算。 兩分鐘做個小測試，看看你的英語水平 http://m.meten.com/test/waijiao.aspx?tid=16-73675-0