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1、商務英語Unit 2 Companies教材：新視野商務英語（上）http:/ 2 CompaniesObjectivesKey vocabularyLead-inLanguage focusSkillsBusiness communicationHomeworkhttp:/ When the learners finish learning this unit, they should be able to providing information on companies and products collecting information on companies and produ
2、cts http:/ focusPresent simple and present continuousPronunciation: Third person singularhttp:/ Writing: avoiding repetitionReading: FT Graduate Training ProgramListening: four major companies http:/ vocabulary1.buy: to get sth by paying money e.g. Whether you are buying or selling, our prices are t
3、he best in town. They brought peace with their freedom. buy in: to buy in case of future need 大量買進 buy off: 買通，向某人行賄 buy out: 收購股份http:/ give sb else in exchange for money e.g. Id like to buy your house if you are willing to sell. The paining was sold to an American buyer. sell out: 全部賣光，賣完3.marketi
4、ng: 市場學，銷售業(yè)務 marketing strategy 銷售策略 marketing director: 銷售經(jīng)理http:/ production line: 生產(chǎn)線5.IT=information technology6. telecommunication: 電信7.multi: 很多的 multi colored 多色的 multi lingual country: 多語言國家8.subsidiary: controlled by another 子公司http:/ in groups. Choose three of these companies.Write what yo
5、u know about:1.What each company produces or provides.2.Where the company started.3.Where the company operated.4.Who its main competitors are.BMW Coca-Cola Nike Levi Straus & Co. Microsoft http:/ continuous現(xiàn)在進行時現(xiàn)在進行時USE1 We use the present continuous to talk about; Things which are happening at
6、the time of speaking.現(xiàn)在進行時用來表示說話時正在發(fā)生的事情e.g. Im trying to call Geoff Peters.e.g. He isnt working today.e.g. What are you doing? 1http:/ Things which are happening around the time of speaking.說話前后正在發(fā)生的事情e.g. The company is developing a new drug against asthma.e.g. The company isnt recruiting at the m
7、oment.e.g. What are they planning to do?e.g. Some verbs are not usually used in it the continuous form. 2http:/ see smell tastelike dislike hate love want wish hopebelieve feel(=think) forget know mean rememberthink(= have an opinion) understandcontain have(=own)owe own possessThese are stative verb
8、s; they describe states or senses.這些動詞是狀態(tài)動詞，用于表示狀態(tài)或感覺。 3http:/ and negative肯定形式和否定形式I am/m am not/m not flyingYou/we/you/they are are not/arent flyingHe/she/it is is not/isnt flyingQuestion疑問形式Am I flying?Are you/we/you/they flying?Is he/she/it flying? 4http:/ that end in a consonant followed by e以輔
9、音字母e加結(jié)尾的動詞去掉e再加ingtake takingmanage managingBUT但是Verbs that end in vowel + e以元音字母e結(jié)尾的動詞直接加ingagree agreeing, see seeingvowel + consonant double consonant 5http:/ the last syllable is stressed, we usually double the final consonant.以元音字母加輔音字母結(jié)尾的動詞，如果最后一個音節(jié)重讀，通常雙寫末尾的輔音字母再加ingfit fittingbegin beginning
10、control controllinghttp:/ the rules1.For verbs that end in /p/, /t/, /k/, /f/ we pronounce the final s: /s/2.For verbs that end in /s/, /z/, /d/ we pronounce the final s: /iz/3.For verbs that end in all other sounds we pronounce the final s: /iz/http:/ tips for business letter writing:brief ( state
11、the aim at he very beginning), clear ( what you expect or need in specific way), polite (dear, Yours sincerely, and a neat form).Homework:Write an enquiry for Chemex to SK in 4A sized paper. Note: Following the sample on D.( Date line )Dear Sir / Madam,We are looking for a company to help us to dist
12、ribute products in the USA and Asia.We manufacture a wide range of chemical products. At present we export to Europe, but we would like to develop our markets in the USA and Asia.Enclosed please find our brochure which gives the details about our company.We look forward to hearing from you.Yours sin
13、cerely(signature)http:/ Read the text carefully and answer these questions.1.What is the parent company of the Financial Times Group?Answer:2.Which four areas does the parent company operate in?Answer: The FT Group is part of Pearson plcPublishing, TV production, broadcasting and electronic/multimed
14、ia businesshttp:/ four areas does the Financial Times Group operate in?Answer:4.Name three newspapers which the FT Group publishes.Answer:5. What is the FT Group planning?Answer:6.Graduate recruits can expect to gain experience in a number of areas. Name three of them.Answer:a, d, f, gThe Financial
15、Times, Les Echos, RecoletosThey are planning to recruit up to 6 business graduate trainees.Strategic planning, product development, editorial, Marketing, advertisement sales.http:/ What requirements does the FT have of the recruits?Answer: 8.Which of these are personal qualities? Which of these are
16、skills or knowledge?Answer: 9.How long is the training scheme?Answer:10. What is one of the companys beliefs?Answer: Ability to think innovatively and practically, a high degree of business awareness, good communication skills, ambition,a wide range of interests and experience.Personal qualities: ab
17、ility to think, interests, ambitionSkills/knowledge: business awareness, communication skills and experience15 monthsQuality of opportunityhttp:/ and checklist for Unit 2:Name five of the companies you learnt about in this unit.Name three different industries.What is a holding companies?Which tense do we use to talk about a the regular activities of a company? b the current activities of a company/http:/
【英語】商務英語 新視野商務英語
