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1、,,商品分類流程,Assortment Process,,Merchandise Unit South Region,Assortment Process,January 2003,,,,,,品種與當?shù)叵M市場銜接不夠,,,Assortment not in line with local markets consumption,,,,,因送貨導致的缺貨很多,,Shortage due to Delivery issues,,,,,部分全國供應商反應慢和靈活性差,,Lack of Flexibility from some national suppliers,,以往缺陷,Diagnosis,
2、2003,年目標,,Objectives for 2003,目前情況,,Current Situation,,在全國組織結(jié)構(gòu)的基礎上,確定正確的當?shù)貑纹方Y(jié)構(gòu).,,Define the right assortment at local level through national structure,,,提高店內(nèi)的反應力和吸引力,更好地滿足當?shù)仡櫩偷男枨?,,Increase store reactivity and attractiveness, to better satisfy local customer needs,,,加強與供應商合作,更好控制他們的地區(qū)網(wǎng)絡,以降低缺貨,,,Red
3、uce shortage working with suppliers ,controlling well their distribution network,Main principles,,主要原則,,Strategy and,,assortment,,structure,,,策略,/,商品組織結(jié)構(gòu),,Items,,selection,,,單品選擇,,National SDD,,全國,SDD,Unit,,區(qū)域,Unit and National SDD,,區(qū)域及全國,SDD,Assortment,,structure,,control and,,follow up,,,商品組織結(jié)構(gòu)的,,
4、控制及跟蹤,,商品分類流程,,Assortment Process,National SDD,,National Negotiation,Unit,,Stores,Key players,,主要控制者,National structure definition,,全國商品結(jié)構(gòu)定義,Items selection,,,單品選擇,分類定位,Family positioning,,組織結(jié)構(gòu),,Assortment structure,,排面陳列指南,,Implementation guidelines,,提議當?shù)靥禺a(chǎn)的單品,,Item Proposal,for specific local,,,,鞏
5、固及控制組織結(jié)構(gòu)的連續(xù)性,Consolidate and control consistency with structure,,,,,根據(jù)全國分類,,指南進行陳列,Implementation according to family national guidelines,,,業(yè)績分析,,Performance analisis,,排名,Benchmark,,,最佳例子,Best practise,,,,業(yè)績 跟蹤及,,行動計劃,Performance follow up and action plan,,,,Follow,up,and,benchmark,,,跟蹤及排名,全國性單品及品牌單品談判,,National items or brands negotiation,,National must have,,分類最后決定,,Final assortment,,,當?shù)貑纹氛勁?,Local items negotiation,,,區(qū),店,總部談判,總部,SDD,
家樂福商品分類流程(PPT 4頁)
