商務(wù)經(jīng)濟學(xué)課程介紹與教學(xué)大綱

商務(wù)經(jīng)濟學(xué)課程簡介課程編號12ECO130課程名稱商務(wù)經(jīng)濟學(xué)課程性質(zhì)必修學(xué) 時48學(xué) 分2學(xué)時分配授課：48實驗：上機：0實踐：0實踐（周）：0考核方式閉卷考試，平時成績占50% ,期末成績占50% o開課學(xué)院國際教育學(xué)院更新時間適用專業(yè)財務(wù)管理（中澳合作）先修課程大學(xué)英語課程內(nèi)容:商務(wù)經(jīng)濟學(xué)是財務(wù)管理（中澳合作）專業(yè)的一門必修課，也是一門專業(yè)基礎(chǔ)課。本課程旨在向?qū)W生介紹基本的經(jīng)濟學(xué)概念和原理。在學(xué)習(xí)完成本課程之后，學(xué)生們能夠理解和把握對于當前商務(wù)經(jīng)濟環(huán)境的基本討論，并在此基礎(chǔ)上有效地參與到商務(wù)戰(zhàn)略的制定中。本課程是初級水平的介紹性質(zhì)的經(jīng)濟學(xué)課程，包括微觀經(jīng)濟問題和宏觀經(jīng)濟問題。本課程的微觀部分旨在向?qū)W生介紹經(jīng)濟分析工具、理解價格的形成及其廠商和消費者的行為、掌握基本的市場結(jié)構(gòu)模型及其效率。在宏觀部分主要涵蓋了一些關(guān)鍵的宏觀經(jīng)濟學(xué)概念，包括GDP的衡量、經(jīng)濟周期、通貨膨脹和失業(yè)、財政政策和貨幣政策等等。Brief IntroductionCodeECO 130TitleBusiness EconomicsCourse natureRequiredSemester Hours 48 Credits 2Semester HourStructureLecture： 44 Experiment： 0 Computer Lab： 0 Practice： 0Practice (Week)： 0AssessmentClosed book examination, regular grade accounted for 50%, the final gradeaccounted for 50%Offered byInternational Education CollegeDateforFinancial Management (Sino-Australian cooperation)PrerequisiteCollege EnglishCourse Description:Business Economics is the compulsory subject for the students majored in Financial Management(Sino-Australian cooperation), and it is a basic course for this major. This subject will introducestudents to the key economic concepts and principles. After completing this subject, students willbe able to follow discussions about the current business environment and effectively participate inthe formulation of business strategies. The subject is designed as a combination of micro andmacro issues at an introductory level. The first half of the subject introduces students to the toolsof economic analysis, an understanding of price formation, the behavior of firms and consumersand the basic models of market structure and their efficiency. The second half of the subject coversthe key macroeconomic concepts, such as measuring GDP, business cycles, inflation andunemployment, and fiscal and monetary policy.商務(wù)經(jīng)濟學(xué)課程教學(xué)大綱課程編號12ECO130課程名稱商務(wù)經(jīng)濟學(xué)課程性質(zhì)必修學(xué) 時48學(xué) 分2學(xué)時分配授課：48實驗：上機：0實踐：0實踐（周）：0考核方式閉卷考試，平時成績占50% ,期末成績占50% o開課學(xué)院國際教育學(xué)院更新時間適用專業(yè)財務(wù)管理（中澳合作）先修課程大學(xué)英語一、教學(xué)內(nèi)容Topic 1 What is economics?Topic 2 Demand & supplyTopic 3 Elasticity and applicationsTopic 4 Firms, production and costsTopic 5 Market structure: perfect competion and monopolyTopic 6 Market failure and the role of governmentTopic 7 Basic macroeconomic conceptsTopic 8 Aggregate demand and supplyTopic 9 Fiscal policyTopic 10 Monetary policyTopic 11 Other macroeconomic issues (unemployment, inflation, exchange rates)二、教學(xué)基本要求Topic 1 What is economics?In this topic, the major concepts of the science of economics are introduced. All economicquestions and problems arise from the existence of scarcity. This is because wants always exceedresources. This concept has nothing to do with wealth. Money income may be the most limitingfactor among people with low incomes, however wealthy people also face scarcity - time may bethe limiting resource in their case. Economics seeks to understand how society solves the fivemajor questions in the face of this scarcity. That is the what, how, when, where and who about thegoods and services that are produced.Topic 2 Demand & supplyIn this topic, the most important model of economics is introduced - demand and supply. Thisintroduces the concepts of consumer and producer behaviour that form the basis of analysis insubsequent topics in the course. Buyers and sellers come together to form a market - which cantake many forms depending on the level of competition among sellers. It ranges from a highlycompetitive market where there are many sellers - perfect competition - to markets where there isonly one seller - a monopoly. These different market structures are introduced in Topic 5.Topic 3 Elasticity and applicationsIn this topic we will examine three measures of elasticity, price elasticity of demand, incomeelasticity of demand and cross price elasticity of demand. Elasticity of demand measures theresponsiveness of changes in quantity demanded to changes in price. Elasticity is another word forresponsiveness. In the previous topic on demand and supply, you learned about the Law ofDemand which states that as the price of a particular good increases, the quantity demanded ofthat good decreases- so we know the direction that quantity demanded will go in response to achange in price. This topic expands on that concept by determining by how much consumers willrespond to a change in price.Topic 4 Firms, production and costsThis topic introduces the next phase in this subject - the analysis of business structure andoperation. In this topic the firm's cost of production are examined. We begin by defining the shortrun and the long run. These are not calendar time periods but refer to the fixity of resources in thefirm. In the short run at least one input is fixed - it is a time period to short to have increases in allinputs. Usually the fixed input is capital or land, with labour as the variable resource. The long runis a timeframe where all inputs can be varied.Topic 5 Market structure: Perfect competition and monopolyPerfect competitionThe first model of market structure we examine is perfect competition. The model has veryrestrictive assumptions attached to it with which you should be familiar. The model is oftencriticised for not being applicable in the real world - the assumptions very rarely hold in actualmarkets. However, the model is not intended to replicate actual market behaviour but to provide abenchmark of competitive behaviour against which actual market behaviour can be assessed.MonopolyA monopolist is a sole seller of a product which has no close substitutes. Monopolists areprotected from new entrants by barriers to entry. These enable the monopolist to earn economicprofits in the long run due to the absence of any competitive pressures that drive down price andprofit. There are several sources of barriers to entry. Control over key inputs, exclusivity grantedby governments such as patents and the presence of economies of scale that result in a singleproducer being more efficient than many small firms.Topic 6 Market failure and the role of governmentExternalities arise when not all the costs and benefits of a transaction are limited to theproducer and the consumer. For example when air pollution is a by-product of a productionprocess, the costs are not limited to the producer but are borne by the whole community in termsof reduced air quality. When externalities exist, producers make choices, such as how much toproduce, without taking into account all of the marginal effects of their actions, namely the effecton others. In the case of negative externalities such as pollution, the producer bases the decisionabout how much to produce on the marginal costs that accrue to the business and does not takeinto account the extra costs that are borne by the community. Therefore, the outcome is inefficientfrom society's standpoint.Topic 7 Basic macroeconomic conceptsWhereas microeconomics is concerned with the study of individual economic units such asthe business firm, macroeconomics focuses on the behaviour of the economy as a whole and thebroad aggregates within the economy. Developments in the 'macroeconomy' are, of course, of vitalinterest to business decision makers. Successful business planning depends heavily upon aknowledge of recent macroeconomic trends and informed rational judgements about futuremacroeconomic directions. Investment decisions hinge greatly on expectations regardingconsumer expenditure, the level of interest rates and exchange rates, to mention just a few crucialvariables.Topic 8 Aggregate demand and supplyThe aggregate demand-aggregate supply (or AD-AS) model is the basic model used inmacroeconomics. Whenever you run across a question or scenario about the economy, the AD-ASmodel is typically the one you will be expected to use to provide an answer. We will be using themodel to examine topics such as how government policy affects the economy, how the ReserveBank of Australia's decisions can affect GDP, and how unemployment and inflation are related. Itis crucial then that you are able to use the AD-AS model proficiently.Topic 9 Fiscal policyFiscal policy is one of the macroeconomic policy options available to all economies. It refersto government's use of taxes and spending. Fiscal policy refers to changes in governmentexpenditure and taxes. Fiscal policy impacts both aggregate supply and aggregate demand.Topic 10 Monetary policyBy the term ''monetary policy", we are broadly referring to the use of money and interestrates to control the economy for some purpose. In this topic we will cover who controls monetarypolicy, how monetary policy affects the economy and how we can use the AD-AS model todiscuss monetary policy.Topic 11 Other macroeconomic issues unemployment, inflation, exchange ratesIn this topic we use the AS-AD model developed in Topic 8 to explore inflation and businesscycles. Up to this point in the subject, there has been no mention of a link between the inflationrate and the unemployment rate. We have treated the two as unrelated to each other. In this topicwe will talk about The Phillips Curve which expresses a negative correlation between the twomacroeconomic variables (when one rises, the other falls). Finally as one of the macroeconomicissues we will discuss what we mean by "the exchange rate'1.三、章節(jié)學(xué)時分配章次總課時課堂講授實驗上機實踐備注Topic 144Topic 266Topic 366Topic 444Topic 544Topic 622Topic 766Topic 844Topic 944Topic 1044Topic 1144總計4848四、教材與主要參考資料教材McTaggart, D., Dindlay, C. & Parkin, M. (2010) Economics (6th ed). Australia: Pearson參考資料曼昆，經(jīng)濟學(xué)原理（第6版），北京：北京大學(xué)出版社，2012年7月。執(zhí)筆:審核:批準: