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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,11/7/2009,#,單擊此處編輯母版標題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,單擊此處編輯母版標題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,單擊此處編輯母版標題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,單擊此處編輯母版標題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,REPORT ON THE CONSUMPTION OF INSTANT NOODLES IN TANGSHANG COLLEGE,The members of Group seven,LIQIAN,HUOLIJUN,LIULIANLIAN,BAI SHICHANG,Contents,Background,Analysis and Conclusion,Recommendations,background,With the rapid development of the society,we can see more and more people eat instant noodles and there are many different brands on sale.In order to know the recent production,sales condition and consumption of the instant noodle,we carry out the market research.,The questionnaire analysis,Q1-3:,there are fifty students from ten departments of Tangshan College(the ratio of female to male is 1 to 1),A,No more than twice per month,B,three to four times per month,C,five to six times per month,D,More than six times per month,FEMALE,20%,52%,20%,8%,MALE,16%,44%,24%,16%,The consumption condition per month,According to the graph above,it can be seen that boy students eat more instant noodles than girl students every month,on the whole.(on the average,about,52%,male chose,three to four times per month,;around,44%,female chose three to four times per month;,16%,male eat,more than six times per month,8%,female do so.),When people choose instant noodles,most of them firstly consider,flavor,then,price.,FLAVOR,PRICE,BRAND,STAR ATTRACTION,66%,16%,12%,4%,FLAVOR,Flavor,AHongshao beef flavor BTomota flavor,CChicken flavor D Rib flavor,ESeafood flavor FHongshao shrimp flavor GSpicy beef flavor HSour and hot flavor ISpicy flavor,More than 48%like B,in addition,A,E and D can also be best sellers.,The accepted price,About,70%,students can accept the price,1 to 2 Yuan,No less than,22%,students choose the instant noodles of,2 to 3 Yuan,Rare,people show willing to buy that,below 1 Yuan,or,above 3 Yuan,Rank of the brands,The brand analysis,As many as 92%students like,Kangshifu,instant noodle(ranking first),About 56%students choose,Jinmailang,(ranking second),Half prefer,Baixiang,(ranking third),Only,24%,eat,Dawanxiang,(the number of boys is larger than that of girls)(needing improve,Promotion measures,The promotion way,Through the bar chart,we can see that,TV ADS,and,SUPERMARKET PROMOTION,are the most popular and effective ways.In addition,we can not neglect the influence of the,friends recommendation,.,Dawanxiang Five Even Bag Sales,When there are promotion activity,42%,students are interested and willing to buy(above all,24%,are boys).,If there is a free gift,34%,prefer,another bag,28%ricebasin,26%ham sausage,RECOMMENDATIONS,Dawanxiang instant noodles factory should make full use of,TV ADS,and,SUPERMARKET PROMOTION,to increase the brand awareness,Dawanxiang instant noodles factory should add some flavors,such as,Spicy taste,Sour and hot flavor,Spicy beef flavor,.,We should study Kangshifu,