新人教選修Book Unit Inside advertising ReadingPPT學(xué)習(xí)教案

會(huì)計(jì)學(xué)1新人教選修新人教選修Book Unit Inside advertising Reading Lets enjoy two advertisements!第1頁/共39頁1. Do you like McDonalds better than KFC because of the advertisement?第2頁/共39頁On billboardsOn busesOn TVOn the radioIn train stationsIn newspapersIn magazinesAt the cinemaAt the airportEverywhere第3頁/共39頁Compare advertisementsCompare the two advertisements, which one is easier for you to remember? Why?第4頁/共39頁Obey your thirst.Things go better with Coca-Cola. 第5頁/共39頁Take time to indulge.盡情享受吧！盡情享受吧！第6頁/共39頁The new digital era 數(shù)碼新時(shí)代數(shù)碼新時(shí)代第7頁/共39頁第8頁/共39頁Understanding the advertisements on page 42.1. Water A. What is the most common name for H2O? Why did they call it H2O? Water. Because it rhymes with “slow”.第9頁/共39頁B. What is the purpose of this advertisement? To encourage people to use water wisely and to save water where they can.第10頁/共39頁A. What group of people is the advertisement made for? Young people who like sports, the latest fashions and like to be part of a group.2. Super Shooze第11頁/共39頁B. What message does the advertisement give? If you wear our shoes youll have an exciting life, and be popular and have fun.第12頁/共39頁C. Do you think the message is true? Give reasons. No, because just wearing a certain brand of shoes wont make you exciting, popular or have funit takes much more effort than that.第13頁/共39頁A. Why are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the ad.3. Refresh water第14頁/共39頁B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sale?第15頁/共39頁No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadnt offered the free bottles.第16頁/共39頁C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.第17頁/共39頁A. What does this advertisement encourage you to think? It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.4. Environment第18頁/共39頁B. What do you think causes air pollution? Human beings cause air pollution by burning fossil fuels, such as gas, oil, coal, etc by using some modern machines, transportation vehicles and also by manufacturing modern products.第19頁/共39頁C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.第20頁/共39頁5. “Speeding” and “How fast am I going”?A. Both of these advertisements have the same purpose. What do both ads want people to do? They want people to stop speeding.第21頁/共39頁B. Both ads target a certain group of people. Who are they? Drivers.C. If you were a driver, which advertisement would have most effect on you? Why? Students give their own answers.第22頁/共39頁HOW ADVERTING WORKS第23頁/共39頁Scan the headings of each section and get a general understanding of the text.Scanning第24頁/共39頁Section I(para.1)Section II(para. 2)Section III(para. 3-7)Section IV(para. 8-9)IntroductionWhat is an advertisement?How do advertisers make effective advertisements?How effective are advertisements?Sum up the main idea of each section.第25頁/共39頁Detail reading第26頁/共39頁第27頁/共39頁第28頁/共39頁第29頁/共39頁Read the text carefully and fill in the blanks with proper words.How advertising worksWhat is anadvertisement?An advertisement is a 1_ that informs or influences people.message or announcement第30頁/共39頁How advertising worksHow do advertisers make effectiveadvertisements?Identify your targetAdvertisers 2 _ and find out as much as possible about them, which 3 _ for decisions about what type of advertising techniques to use with this group.第31頁/共39頁How do advertisers make effectiveadvertisements?Appeal to your targetIn order to 4 _ people to do something, advertisements often appeal to our hopes and dreams or our emotions.第32頁/共39頁How do advertisers make effectiveadvertisements?Use a suitable mediumAs well as reaching the right audience with the right technique, advertisers must also 5_.Obviously, cost will play a big part in this decision.第33頁/共39頁How effective are advertisements?However good an advertisement is, people 6 _ be persuaded if the product is unsuitable for them. On the other hand, 7_ to advertisements can help to change our opinions over time.are unlikely tobeing constantly exposed第34頁/共39頁What is an ad?1) Definition (a message or announcement that intends to inform or influence people)2) Means (words, pictures, music, film)3) Advertisers (business, individuals, organizations, associations)第35頁/共39頁How do advertisers make effective ads?1) Identify the target (find out necessary information about this group)2) Appeal to the target (hopes, dreams, emotions, desires)3) Use a suitable medium (cost, media)第36頁/共39頁How effective are ads?1)When there is a need for the product.2) If the target audience is exposed to ads constantly.第37頁/共39頁1. In pairs, discuss the questions in Ex 2 on P44.2. Finish Ex 3 on P45 in pairs.HOMEWORK第38頁/共39頁