電大英語(yǔ)小抄(試卷代號(hào)2205)

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1、 中央廣播電視大學(xué)2008--2009學(xué)年度第二學(xué)期“開(kāi)放專(zhuān)科”期末考試 英語(yǔ)I(2) 試題 第一部分交際用語(yǔ)(共計(jì)l0分，每小題2分) 1—5題：閱讀下面的小對(duì)話(huà)。判斷答語(yǔ)是否恰當(dāng)。恰當(dāng)?shù)倪xA{Right)。不恰當(dāng)?shù)倪xB{Wrong)。 1．Is there a bank near here？ ．一Yes．I saw him this morning． A．Right B．Wrong 2．一What does he look like?——He is tall and thin． A．Right B．Wrong 3．一W

2、here did you go for your holiday?一Two years a90． A．Right B．Wrong ． 4．一What are you going to do this evening?ml went there with some friends． A．Right B．Wrong 5．一How can I book a cheap hotel? 一If l were you，I’d phone a travel agent． A．Right B．Wrong 第二部分詞匯與結(jié)構(gòu)(共計(jì)40分。每小題2分

3、) 6—25題：閱讀下面的句子。 6．A：——you watch television last night? B：N0，I didnt．（ A．Do B．Did C．Can） 7．1 went to see a film yesterday．The film Was——great．（ A．really B．very C．t00 ） 8．A： ---- is at the door? B：It must he our new neighbour，Mrs Jones． （A．What B．Which C Who ） 9．He

4、 answer my phone call yesterday． A．doesn’t B．didn’t C．wasn’t 10．She———0ur car to go to Bristol yesterday．（A．borrowed B．returned C．1ent ）。 11．1 was watching TV————the telephone rang．（A．while B．when C．since） 12．They finished————一tennis at seven． A．to play B．playing C．on pla

5、ying 13．It was——cold to go for a walk． A．very B．tOO C．enough 14．The young girl————————fluent French． （ A．says B．speaks C．talks） 15.went shoppin9——I needed a new pair of shoes．（A．a(chǎn)lthough B．because C．SO） 16.I have no idea who stole his wallet．It——anyone．（A．could have been B．sho

6、uld have been C．must have been ） 17．——stole my purse when l was on the train． （A．Anyone B Someone C．Something） 18.The computer doesn’t work．You should get it （Ato repair B．repairing C repaired ） 19A-Which of these newspapers have you read? B：I，we read——them． A．both B．both of C

7、．a(chǎn)ny of 20I can’t arrive before 6．00．I’11 try to be there 6．30． A．until B．till C by 21——a problem with the laptop yesterday，but it wasnt very serious． A．It was B．There was C．There iS 22．I——smoke before，but I do nOW． A.didn’t use to B.used t0 C.am used to 23．It was raining and we

8、 wenth；)me． A．that B．because C．SO 24．Kunming is——the southwest of China． A．on B．in． C．to 25．She is very patient the children．She never shouts at them． A．in B．with C on 第三部分句型變換(共計(jì)l5分．每小題3分) 26—30題：根據(jù)括號(hào)里的提示或利用括號(hào)里的詞語(yǔ)改寫(xiě)下列旬子 26．He didn’t run fast．He didn’t catch the bus．(用e

9、nough…t0改寫(xiě)句子)， He didn’t run fast enough to catch the bus． 27．He stole the laptop．(改為被動(dòng)語(yǔ)態(tài)) The laptop was stolen(by him)． 28．That cinema is very nice．The tickets are quite expensive．(用but將兩句連成一句) That cinema is very nice but the tickets are quite expensive． 29．“Can you phone me later，Susan?”s

10、aid David．(用ask，t0改寫(xiě)句子) David asked Susan to phone him later． 30Jack is responsible for all the trainin9．(用What針對(duì)all the trainin9提問(wèn)) What is Jack responsible for? 第四部分閱讀理解(共計(jì)20分．每小題2分) 31—35題：閱讀下列短文，從A、B、C蘭個(gè)選項(xiàng)中選出一個(gè)正確答案。 Polly： Franc0，who do you take after in your family? Franc0：Definitel

11、y my mother．We’re both quite moody and impatient．We used to argue alot when l was growing up，because she’Squick—tempered．Als0．we’re both talland thin．Polly：Do you look like her as well7． Franc0：N0，I look like my dad，but he’S very calm．I am more romantic．What about you?Polly：People say I look

12、like my mum．We’ve got the same nose，unfortunately．But Imnot like her in other ways．She’S shy whereas l’m much more sociable—I lovebeing with my friends and meeting new people，but’she hates it．I’m more like mydad，I think．What about you，Mary? Mary：Im fl natural optimist，j ust like my dad．He is neve

13、r pessimistic．I always thinkthat everything will work out well in the end and SO does he．I’ve got the samesense of humour as my mum．We both laugh at stupid things．I suppose I look a bitlike my grandmother．We’ve got the same smile，and we both have very dark hair． 31．Franc0’S iS tall and thin．

14、 A．mum B．dad C．daughter 32．Franc0’S dad iS A.quick-tempered B.romantic C.calm 33．Polly’S mum is——and——meeting new people． A．sociable；loveS B．shy；hatesC．shy；loves 34．Mary is a(M——，just like her dad． A．optimist B．pessimist C．a(chǎn)rtist 35．Mary has the same——like her grandmother．

15、 A．eyes B．noseC．smile 36—40題：閱讀下列短文。并根據(jù)短文內(nèi)容判斷其后的句子是正確(Ri咖t)．還是錯(cuò)誤(w啪g)。 When I leave university in July，I don’t want to get a job straightaway．I’ve workedhard for 3 years，and now I need a long holiday．I’11 have to work for the rest of my life．SOnow is a good time to take a break． I’d like

16、to travel around the world for fl few months．I’ve already bought a ticket to goand visit my relatives in New Zealand．I leave on August l4“．I plan to work there for flwhile．On the way back from there I hope to visit an old friend of mine in America。and lwant to go to Canada flS well．I might stop in s

17、ome other places。t00．I haven’t decided yet．When I finish travellin9，1 will have to get fl job．I studied economics at BristolUniversity，and my father works in a bank，SO l’11 probably work there at first．I’m notlooking forward to that，but l want to buy a house one day，SO l’11 have to earn somemoneY．

18、36．1 want to get a job as soon as possible． A．Right B．Wrong 37．I’11 first go to New Zealand． ’ A．Right B．Wrong 38．I have relatives in America． A．Right B-Wrong 39．I’11 probably work in a bank． 。 A．Right B．Wrong ‘ 40．I’11 earn some money to travel around the

19、world． A．Right B．Wrong 第五部分翻譯(共計(jì)l5分．每小題3分) 41—45題：英譯漢。將下列英文句子翻譯成中文。41．She borrowed the book and gave it back on Monday．她借了那本書(shū)，后來(lái)星期一把書(shū)還了。 42．One of the biggest sporting events in the world is the Olympic Games．奧運(yùn)會(huì)是世界上規(guī)模最大的體育賽事之一。 43．I’ve got the same sense of humour as my mum． 我和我媽媽一

20、樣，有幽默感。 44．Sandy is wearing a lon9，black，silk dress． 桑迪穿了條黑色的長(zhǎng)絲裙。 45．He used tO play basketball every Sunday． 他以前每個(gè)周日都打籃球。 試卷代號(hào)：2205 中央廣播電視大學(xué)2007--2008學(xué)年度第一學(xué)期“開(kāi)放專(zhuān)科"期末考試 英語(yǔ)工(2) 試題 第一部分 交際用語(yǔ)(共計(jì)l0分，每小題2分) 1--5題：閱讀下面的小對(duì)話(huà)。 1．——Would you like to go to the cinema this evening? A．1’m fine，th

21、ank you B．Yas，I am C．Yes，that’S a good idea 2．一—------------—? 一Yes。I am． A．What’S your name B．How old are you C．Are you married 3．一Do you like your job? A．I’m a nurse B．Yes．I find it very interesting C．They are very nice 4．——1 went to a fashion show last night． A．Who took away m

22、y book B．Why not C．What was it like 5．一—----------------—? 一Yes．What time is it on Friday? A．Are you coming to the meeting on Friday B．When will the meeting starl C．What are you going to do this Friday 第二部分詞匯與結(jié)構(gòu)(共計(jì)40分。每小題2分) 6—25題：閱讀下面的句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng)。 6.The book was rather

23、 expensive，but I bought it—----—． A．a(chǎn)ny way B．a(chǎn)nyway C．even though 7．He failed all his efforts． A．in spite of B．even if C．a(chǎn)lthough 8．Mary won the first place in the competition．Her father was very pleased——————一her． A．with B．a(chǎn)t C．for 9．They named the island———————its discovere

24、r． （ A．in B．to C．a(chǎn)fter） 10．I’m going tO buy a book for my son．Have you seen——? A．a(chǎn)nything interesting B．interesting something C．interesting anything 11．A：Have you typed the letter for me? B：——． A．Yes，I have B．Yes，I do C．Yes。I’ve done 12．I’ve always enjoyed—------—． A．swim B

25、．swimming C．to swim 13．A：—-—my glasses? B：Yes，I saw them on your bed． A．Do you see B．Would you see c．Have y…een 14．Mr Smith has——gone out to meet an old friend． A．just 。 B．once C．yet 15．A concert will be held here——4 pm——Tuesday． 、 A．on…at B．in…in C．a(chǎn)t．．．on 16．Nice

26、weather，—----—? A．doesn’t it B．isn’t it C．hasn’t it 17．I had a sandwich before I played tennis，—----—I’m very hungry now． A．but B．a(chǎn)nd C．SO 18．The girl is wearing a————coat． A．baggy long B．10ng baggy C．baggy black 19．A：Which jacket do you like? B：The blue——0ver there． A．one

27、 B．it C．that 20．A car hit her when she was walking——the road． A．through B．a(chǎn)cross C．on 21．A：I haven’t eaten all day． B：You be very hungry． A．should B．have to C．must 22．We used to bicycles to go to work． A．ride B．riding 23．He loved to———————basketball when he was young． A．do

28、 B．play C．go 24．My brother told me—————一his trip to Scotland． A．on B．with C．a(chǎn)bout ． 25．A：----------s at the door? B：It must be our new neighbour，Mrs Jones．（ A．Who B．What C．Which） 第三部分 閱讀理解(共計(jì)20分) 26--30題：閱讀下列短文。從A、B、C三個(gè)選項(xiàng)中選出一個(gè)正確答案。 When I first knew Mike，we lived in a small

29、village in Scotland．It was very different from Mike’s life in London now．We went to school together on our bicycles．Every morning I went to his house and knocked on the door．Every morning Mike’S mum said， “I’m sorry．He’S a bit late this morning”，and SO I had to wait．Each day we were late for schoo

30、l。and I remember the teacher got very annoyed with US． I never told her we were late because of Mike．Now，25 years later，I play tennis with Mike．I usually drive him to the tennis club．I go to his flat and he opens the door and says， “I’m sorry．I’m a bit late today．”The onlyreason he wasn’t late for

31、his own wedding is tl3at we lied to him about the time! As boys we spent a lot of time out exploring on our bikes．We went walking and fishin9．I didn’t like fishing because I couldn’t swim．Probably the funniest thing we did was when we stole a bottle of whiskey from my Dad．We cycled about 5 miles a

32、way to drinkit in one of our favourite places．When we finished drinking it，we couldn’t cycle back—it was a long，slow walk．I’m sure we looked awful．We still d0，when we come back from the pub on Friday nights．Nothing’S changed really．Oh，and I still can’t swim． 26．Mike now lives in A．a(chǎn) village in Sc

33、otland B．London C．a(chǎn) village near London 27．got up late every morning． A．Mike B．Mike’S mumC．I 28．25 years later，Mike A．is early in doing everything B．still is late as in the past C．is never late again 29．As boys both of US liked A.fishing B．riding bicyclesC．swimming 30.We walked 5 mile

34、s back home because we A．were tired B．enj oyed walking C．were drunk 31—35題：閱讀下列短文。并根據(jù)短文內(nèi)容判斷其后的句子是否正確(Right)、錯(cuò)誤(Wrong)。 還是文字中沒(méi)有涉及相關(guān)信息(Doesn’t say)。(共計(jì)l0分。每小題2分) The day was like any other day in his life．Tom walked past the shop on the street corner．He stopped to look at the front row of shoe

35、s，and he felt happy to see that the pair of shoes he wanted very much was still there．Looking down，he felt sorry for himself．He really wanted to have them for his birthday．- He sadly walked away and thought how to tell his mother about it．He knew she would give him anything he liked if she could．B

36、ut he also knew very well she had little money．He decided not to go home at once，as he looked worried and his mother would notice it．So he went tO the park and sat on the grass．Then he saw a boy in a wheel chair．He noticed that the boy moved the wheel with his hands．Tom looked at him carefully and

37、was surprised to see the boy had no feet．He looked at his own feet．“It’S much better to be without shoes than without feet，”he thought．There was no reason for him to feel so sorfy and sad．He went away and smiled，thinking he was happier． 31．Tom passed the shop by bus． A．Right．B．Wrong． C．Doesn’t say

38、． 32．Tom stopped in front of the shop to look at the shoes he liked． A．Right．B．Wrong，C．Doesn’t say． 33．The pair of shoes was too expensive for Tom and his mother． A．Right．B．Wrong．C．Doesn’t say． 34.The boy sitting in the wheel chair had no legs． A．Right．B．Wrong．C．Doesn’t say． 35Tom went home t

39、o tell his mother about what had happened． A．Right．B．Wrong．C．Doesn’t say． 第四部分翻譯(共計(jì)30分) 36—40題：漢譯英。根據(jù)括號(hào)內(nèi)的提示將下列句子補(bǔ)充完整。并將答案寫(xiě)在答題紙上。 36.You’ll be here tomorrow， -------- -----—?(是不是) won’t you 37A：—------------—(吃點(diǎn)兒東西好嗎) before we watch the film? B：Sounds great． I know a very nice re

40、staurant close to the cinema． Shall we have something to eat 38Peler，you need to-------—．(該理發(fā)了) have your hair cut 39．Mary said that—-----------------—．(她想去買(mǎi)本書(shū)) she wanted to buy a book 40You can wear—---------—(或者是T恤衫，或者是襯衫)to the party． either a T—shirt or a shirt 41--45題：英譯漢。將下列英文句子翻譯成中文，

41、并將答案寫(xiě)在答題紙上。41．Polly(波莉)is worried about her lack of experience 波莉擔(dān)心自己缺乏經(jīng)驗(yàn)。 42．The hotel is surrounded by fields and woods． 飯店四周田野樹(shù)林環(huán)繞。 43．The flat was in a bit of mess． 房間里有點(diǎn)亂。 44．Both of the boys are good at singing 兩個(gè)男孩都擅長(zhǎng)唱歌。 45．They enj oyed themselves at the party, 他們?cè)谕頃?huì)上玩得很開(kāi)心。 中央廣播電視大

42、學(xué)2007—2008學(xué)年度第二學(xué)期“開(kāi)放專(zhuān)科”期末考試 英語(yǔ)I(2) 試題 第一部分 交際用語(yǔ)(共計(jì)10分，每小題2分) 1—5題：閱讀下面的小對(duì)話(huà)，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng)，并在答題紙上寫(xiě)出所選的字母符號(hào)。 1. -- Hello, Xiaoyan. How Was the party? A. I’m fine, thank you B. It was Friday C. Hi, Jack. We had a great time 2. -- ? -- Two years ago, A. Where did you

43、 go B. Do you like Japan C. When did you visit Japan 3. -- Can I help you? A. Nice to see you B. Yes, please C. Not at all 4. --What do you usually do at weekends? A. I play football with a group of friends B. Its lovely. Thank you C. I started learning tennis when I was 6 5. -- Ivyd

44、ale Guesthouse. Can I help you? A. Salad, please B. Yes, please. Id like to make a reservation C. Ill go there myself 第二部分 詞匯與結(jié)構(gòu)(共計(jì)40分，每小題2分) 6—25題：閱讀下面的句子和對(duì)話(huà)，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng)， 6. I table tennis quite well, but I havent had time to play since the New Year. A. will play

45、 B. play C. have played 7. She answer my phone call yesterday. A. doesnt B. didnt C. wasnt 8. He is a good friend of A. ours B. our C. ours 9. They named the island its discoverer. A. in B. to C. after 10. A. Thank you for lending

46、me your dictionary. B. Youre welcome. Butcould you to me morrow? A. give it back B. give back it C. get back 11. Tomorrow is my mothers birthday. I want to buy for her. A. anything special B. something special C. special something 12. Its a long way to get there. This

47、 is we started so early. A. what B. how C. why 13. I That,fire is dangerous. A. To stop B. Stopping C. Stop 14. I love travelling. I most places in the world. A. have gone to B. have been to C. went to 15. If I you, I would buy a house at t

48、he seaside. A. were B. was C. am 16. A. I haven t eaten all day. B: You be very hungry. A. should B. must C. have to 17. Im going to a flat near the company Im working at. A. hire B. borrow C. rent 18. of the boys came to the party. They were ill. A. Either B. All C.

49、 Neither 19. Im going to have the washing machine A. to repair B. repaired C. repair 20. Ann didnt buy for herself. A. something B. nothing C. anything 21. Have you asked John tickets to Beijing? A. for B. to C. in 22. I jogging every morning in the park. A. go B. do C. play

50、 23. Thats a perfect picture! A. very B. much C. really 24. Ive been in London last Friday. A. since B. for C. till 25. David s computer yesterday. A. steals B. stole C. was stolen 第三部分 閱讀理解(共計(jì)20分) 26—30題：閱讀下列短文，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)正確答案， Last week Polly decided to give

51、up her job. She is fed up with it, she finds it boring and she wants to change her career. Her employers, "Lucky Shops", are not too bad. They give her quite good benefits, such as free lunches and paid holidays, but she does not get on with her boss. Her salary is quite good, but, because she is

52、 not happy, she wants to look for something else. Last Saturday she talked about it with David and Xiaoyan. They agreed with her. They said she should iesign and try another career, so she took action. She looked at advertisements in the paper and picked out three jobs that looked interesting. Sh

53、e had to write out her CV to apply for a job, and she did that on Wednesday evening. Xiaoyan helped her with it. She has a lot of experience of selling and good business training but is worried about her lack of experience in some areas. 26. Polly has decided to A. ask for a higher salary B.

54、give up her job C. take a long holiday 27. "Paid holidays" means A. she gets no salary during her holidays B. she has to pay for her own holidays C. she still gets salary when she is on holidays 28. Her friends A. offered her a job B. agreed with her C. dont want her to resign 29. She has e

55、xperience of A. banking B. shopping C. sales 30. Shes worried about her A. lack of experience B. salary C. present boss 31—35題：閱讀下列短文，并根據(jù)短文內(nèi)容判斷其后的句子是否正確(R屯ht)、錯(cuò)誤(Wrong)，還是文字中沒(méi)有涉及相關(guān)信息(Doesn’tsay)。(共計(jì)10分，每小題2分) Mr Spinney has got a great love for puppets (木偶 ). He is now over sixty. He

56、 startedworking with puppets when he was only eight years old. In the late sixties, he was lucky enough to have a chance to work on Sesame Street (芝麻等), a very famous American television show for children. Today, Sesame Street is shown on television in more than eighty countries. Spinney plays the

57、part of the man inside an eight-foot yellow chicken called Big Bird. Spinney likes his job very much and he thinks its his duty to play his part well and givechildren lotsof fun. He doesnt want children to know that Big Bird is in fact a man, so he tries to be very careful. Once, however, a chi

58、ld saw him when he was getting out of his costume (演出服裝). She looked at him and then said, "Mummy! Does Big Bird know hes get a man inside him?" 31. Mr Spinney is an actor. A. Right. B. Wrong. C. Doesnt say. 32. He started making puppets when he was eight. A. Right B. Wrong C. Doesn

59、t say. 33. Sesame Street is popular in America and other countries. A. Right. B. Wrong. C. Doesnt say. 34. Mr Spinney has got a lot of money playing the part of Big Bird. A. Right. B. Wrong. C. Doesnt say. 35. The child knows that Big Bird is actually played by an actor. A. Right.

60、 B. Wrong. C. Doesnt say. 第四部分 翻譯(共計(jì)30分) 36—40題：漢譯英。根據(jù)括號(hào)內(nèi)的提示將下列句子補(bǔ)充完整，并將答案寫(xiě)在答題紙上。(共計(jì)15分，每題3分) 36. Shes your girlfriend, isnt she ? (是不是) 37. A- Would you like to order now? B. Id like a salad, please / Salad, please (我要份沙拉。) 38. Peter, you need to have your hair cut

61、 (該理發(fā)了) 39. A: Its very cool outside. Shall we take a walk? B: Id rather / Id prefer to (我寧愿) listen to some music at home. 40. A: Where is Richard? B: He is over there. Hes wearing a green shirt . (他穿著一件綠色的襯衫) 41—45題：英譯漢。將下列英文句子翻譯成中文，并將答案寫(xiě)在答題紙上。(共計(jì)15分，每題 3分) 41. He got

62、on well with his sister. 他和他的姐／妹相處得很好。 42. He used to play basketball every Sunday. 他以前每個(gè)星期天都打籃球。 43. She would buy a large house if she won the lottery. 如果中了彩票，她會(huì)去買(mǎi)一個(gè)大房子。 44. That box is too heavy for her to carry home. 那個(gè)盒子太重了，她抬不回家。 45. One of the biggest sporting events in the world i

63、s the Olympic Games. 世界上最大的體育賽事之一就是奧運(yùn)會(huì)。 下面是贈(zèng)送的廣告宣傳方案不需要的朋友可以下載后編輯刪除！?。。?！ 廣告宣傳方案 每個(gè)人在日常生活中都有意、無(wú)意的接受著廣告的洗禮，繼而有意或無(wú)意的購(gòu)買(mǎi)、使用廣告中的產(chǎn)品和服務(wù)。這是每個(gè)廠(chǎng)家所希望的，也是他們做廣告的初衷。 當(dāng)今社會(huì)的廣告媒體大致分為：電視媒體、、電臺(tái)媒體、報(bào)紙報(bào)刊媒體、網(wǎng)站媒體、戶(hù)外廣告媒體，以及最新的網(wǎng)吧桌面媒體。 那么，到底哪種媒體的宣傳效果性?xún)r(jià)比最高呢，我們來(lái)做個(gè)分析； 首先我們大概了解下各個(gè)媒體的宣傳方式： 電視媒體： 優(yōu)勢(shì)：將廣告

64、直接插播在電視劇當(dāng)中，是強(qiáng)迫式使受眾接受，受眾為了能夠完整的看完自己所喜歡的節(jié)目，不得不瀏覽其中插播的廣告，其二，由于小孩在懵懂的成長(zhǎng)時(shí)期，易于接受顏色絢麗，變換節(jié)奏快的事物，電視廣告更容易被小孩子所接受，這是電視廣告的高明之處，也是其客戶(hù)多，利潤(rùn)大的主要原因。 劣勢(shì)：隨著網(wǎng)絡(luò)的發(fā)展，以及年輕人的生活方式的改變，電視廣告的優(yōu)勢(shì)在日益削減。當(dāng)今月來(lái)越多的年輕人開(kāi)始接受速食文化，篇幅過(guò)長(zhǎng)的電視連續(xù)劇的受眾逐漸衰減，由于年輕人的思維快捷，逐漸掌握了電視廣告的播出時(shí)間，往往在廣告播出的時(shí)間轉(zhuǎn)換頻道，避開(kāi)廣告的沖擊。 電臺(tái)媒體和戶(hù)外廣告就不用多做分析，大家想想你記住了幾個(gè)電臺(tái)的廣告，記住了幾個(gè)路邊的

65、廣告就清楚了。 對(duì)于報(bào)紙報(bào)刊的廣告，相信只有那些閑了沒(méi)事的或者找工作的才會(huì)刻意去瀏覽廣告。宣傳效果可以想象。 至于網(wǎng)站的廣告，相信很多人會(huì)在電腦上設(shè)置軟件直接將其屏蔽掉。網(wǎng)站的廣告過(guò)多也會(huì)直接影響到受眾的心理，進(jìn)而降低其網(wǎng)站的競(jìng)爭(zhēng)力。 其次我們大致由高到低排列一下以上媒體的廣告費(fèi)用的名次（受眾派名基本和費(fèi)用排名一致）： 電視媒體——戶(hù)外廣告——網(wǎng)站媒體——報(bào)紙報(bào)刊媒體——電臺(tái)媒體 最后來(lái)了解一下最新的網(wǎng)吧桌面媒體。 桌面廣告的優(yōu)勢(shì) 1、目標(biāo)受眾群體針對(duì)性強(qiáng) 網(wǎng)吧媒體的受眾主要是年輕一代，接受其信息的多為在校學(xué)生（大學(xué)生居多）和有一定經(jīng)濟(jì)收入的白領(lǐng)階層，其主要特征是消費(fèi)觀和價(jià)值觀

66、趨于統(tǒng)一，追求時(shí)尚，消費(fèi)能力集中，且具有很強(qiáng)的消費(fèi)欲望，界定在感性消費(fèi)，而非理性消費(fèi)群體范疇。選擇網(wǎng)吧廣告可以幫您直接命中最有可能的潛在用戶(hù)。 2、100% 的廣告有效送達(dá)率 網(wǎng)吧電腦顯示屏廣告位基于對(duì)網(wǎng)吧的上網(wǎng)環(huán)境及網(wǎng)民上網(wǎng)習(xí)慣的充分調(diào)研而設(shè)置。電腦顯示屏廣告界面是網(wǎng)民登陸后默認(rèn)當(dāng)前界面,任何網(wǎng)民,無(wú)論其上網(wǎng)聊天或玩游戲均能 100% 看到電腦顯示屏中的客戶(hù)廣告。 3、受眾數(shù)量更加巨大 目標(biāo)受眾規(guī)模大，通過(guò)對(duì)全國(guó)大中城市的網(wǎng)吧進(jìn)行抽樣調(diào)查，據(jù)統(tǒng)計(jì)，每臺(tái)網(wǎng)吧電腦每天的使用人次為4－6人，在節(jié)假日和周末還有30％左右的增長(zhǎng)。一萬(wàn)臺(tái)網(wǎng)吧電腦，每天的用戶(hù)數(shù)量即為4萬(wàn)－6萬(wàn)，一個(gè)月的累計(jì)用戶(hù)數(shù)量即為120萬(wàn)－180萬(wàn)人次，也就是說(shuō)網(wǎng)吧廣告的受眾為 120 萬(wàn)－ 180萬(wàn)人次/萬(wàn)臺(tái)/月，這樣的規(guī)模是目前任何專(zhuān)業(yè)類(lèi)媒體都無(wú)法比擬的。 4、更加有效的廣告記憶的強(qiáng)制性、反復(fù)性、抗干擾性 我們?cè)谥谱鲝V告畫(huà)面時(shí)要求一個(gè)桌面上同時(shí)最多只能發(fā)布三至四個(gè)不同