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1、2020年1月1380國開電大本科《商務英語3》期末考試試題及答案
一、交際用語(每小題2分，共10分) 1-5題：選擇正確的語句完成下面對話，并將答案序號寫在答題紙上。
1.―Excuse me，______________. ―It stands for strengths， weaknesses， opportunities and threats. A.how do you know by SWOT? B.what do you mean by SWOT? C.what is your meaning by SWOT? [答案]B 2.―Kathy， I＇d like you
2、to meet Maggie Jacobs. ―____________， Maggie.You＇re doing a great job. A.I＇m pleased to meet you B.It＇s great to see you again C.I＇m happy to meet you too [答案]A 3.―___________________ ―Well， it is a separate department.But there are two laboratories， one at each production plant. A.What about the tr
3、aining manager and the human resources manager? B.What about the board of directors and the chairman? C.What about the Research and Development Department? [答案]C 4.―Good afternoon.Can I help you? ―___________________ ―A deposit account or a current account? A.Thank you.I＇d like to order a checkbook.
4、 B.Sorry， I don＇t have a bank account at all. C.Yes， I＇d like to open an account. [答案]C 5.―___________________ ―Usually， the similar contracts signed with other consignees are based on 12months. A.What is the deadline for the construction? B.How long is your consignment term， normally? C.What do you
5、 think of the paperwork for the contract? [答案]B 二、詞匯語法(每小題2分，共30分) 6-20題：閱讀下面的句子，從 三個選項中選出一個能填入空白處的正確選項，并將答案序號寫在答題紙上。
6.When you sent in your report， you also have to file a report___________________your trip. A.which summarize B.summarizing C.summarize [答案]B 7.One of the ways to help you stay ener
6、gized is to engage in a quick conversation with high-energy colleagues because their positive energy may___________________you. A.refresh B.affect C.discourage [答案]A 8.The organization started with a small number of children___________________ten to twelve. A.being aged B.aged C.aging [答案]B 9.Often，
7、 teams can tackle problems more quickly than___________________you can accomplish on your own. A.what B.that C.which [答案]A 10.Sometimes a situation will___________________a direct style of management. A.call out B.call on C.call for [答案]C 11.I have monthly remittances___________________to me from th
8、e Canada Embassy and I＇d like to have the money paid into an account. A.sent B.send C.being sent [答案]A 12.One of the advantages of online banking is that it allows you to___________________money between accounts effectively. A.deposit B.pay C.transfer [答案]C 13.I think our marketing team is__________
9、_________and the after-sales service is fast and effective. A.qualifying B.qualified C.being qualified [答案]B 14.Please find enclosed our brochure and other leaflets___________________our range of services. A.outlined B.outline C.outlining [答案]C 15.Serving overseas customers may often be done by phon
10、es， faxes， letters or emails________so many personal visits. A.instead B.with C.without [答案]C 16.No， not really.It is becoming more important with the___________________economy. A.ever grown B.ever to grow C.ever growing [答案]C 17.The total cost in log is ties in China is still higher than that in ma
11、ny other______countries. A.industrialized B.individualized C.imperialized [答案]A 18.They___________________the royalties， including patent right， proprietary technology， copy right， trademark right， and soon. A.point to B.refer to C.show to [答案]B 19.If you need other tax registrations in addition to
12、the ABN， you may need to provide ___________________information. A.accidental B.additional C.addictive [答案]B 20.___________________you＇d have to tell me how large your order is going to be. A.I＇m nervous B.I＇m worried C.I＇m afraid [答案]C 三、閱讀理解(每小題4分，共40分) 21-25題：閱讀下列短文，從A、B、C三個選項中選出一個正確答案，并將答案序號寫在答題
13、紙上。
Passage l In business， people have to deal in person with all kinds of people.When talking to people within your company who don＇t speak your language， you may have to use English；these people maybe colleagues or co-workers-who may work with you in your own department， in another part of the bu
14、ilding or in another branch.And you may also have to deal with people from outside the organization：clients， suppliers， visitors and members of the public.Moreover， these people maybe friends or strangers-people of your own age， or people who are younger or older than you. The relationship you have
15、with a person determines the kind of language you use.For example， it＇s not appropriate to say‘Hi， how are you!’when meeting the Managing Director of a large company or to say‘Good morning， it＇s a great pleasure to meet you when being introduced to a person you＇ll be working closely within the same
16、team. People usually for man impression of you from the way you speak and be have-not just from the way you do your work.People in different countries have different ideas of what sounds friendly， polite or sincere-and of what sounds rude or unfriendly!Good manners in your culture maybe considered b
17、ad manners in another.Sometimes your body language，gestures and expressions may tell people more about you than the words you use. 21.The topic of the passage is A.self-image in business situation B.the importance of appropriate choice of language C.dealing with people in business [答案]C 22.The langu
18、age you use when talking with people in business is decided by A.your relationship with the particular person B.yourself C.your boss [答案]A 23.People usually for man impression of you from A.your way of doing jobs B.your language and manners C.your facial expressions [答案]B 24.Good manners in your cul
19、ture maybe considered bad manners in another.Good manners in this statement mean A.to be have politely B.to be have lovely C.to be have aggressively [答案]A 25.The message of the article is that A.dealing with people successfully in business is not easy B.clients with different cultural background is
20、most challenging C.language plays a very important role in setting up business relationship [答案]A 26-30題：根據(jù)短文內(nèi)容判斷給出的語句是否正確，正確的寫“T”，錯誤的寫“F”，并將答案寫在答題紙上。
Passage 2 There are eight traditional functions of marketing： (1)Buying：A marketerfocusesonbuyers’needsanddesiresinordertodecidewhat products to mak
21、e available.Understanding buyers’ behavior is of great importance. (2) Selling：Marketers usually view selling as a persuasive activity that is completed through promotion.Selling includes personal selling，advertising，and other selling methods.It is probably the function of marketing that we most oft
22、en see in our daily life. (3) Transporting：Transporting is physically moving the product from the seller to the buyer.Marketers focus on transporting costs and services. (4) Storing：Like transporting， storing is an aspect of the physical distribution of products.Storing includes warehousing activiti
23、es.Warehouses hold products for long periods sometimes in order to create time utility. (5) Grading：Grading involves sorting products according to size and quality.This makes buying and selling easier because it reduces the need for inspection and sampling. (6) Financing：For many products， such as a
24、utomobiles， fridges， and new homes， the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. (7) Marketing research：Through research， marketers may find out the need for new products and services.By gathering information on a regular basis， the
25、y can better plan，carryout and control marketing activities. (8) Risk taking：It involves bearing the uncertainties that are part of the marketing process.Most marketing decisions result in either successor failure that is associated with risk. 26.It is very important to understand buyers’ behavior.
26、[答案]T 27.Marketers usually use different selling methods. [答案]T 28.Marketers ignore transporting costs and services. [答案]F 29.Both transporting and storing are the aspects of the physical distribution of products. [答案]T 30.Marketers provide credit that makes the purchasing of automobiles， bridges， a
27、nd new homes possible. [答案]F 四、寫作(一篇作文，共20分) 31.根據(jù)要求寫作文。
Suppose you are Henry.Last month，you bought a Canon digital camera from JD.com and found that the lens didn＇t work properly.You asked for a new one and found that there were some scratches on the screen when the new camera arrived.You are writing to complain about it： describe the problems clearly； ask for a replacement of the camera； ask for compensation or a 10%discount； end the complaint letter. 備注翻譯： Suppose You are Henry.上個月，你從京東到家發(fā)現(xiàn)鏡頭不能正常工作。你要了一個新的，發(fā)現(xiàn)新相機到了屏幕上有一些劃痕。你寫信投訴： 把問題描述清楚； 要求更換攝像頭； 要求賠償或10%的折扣； 結(jié)束投訴信。
2020年1月1380國開電大本科《商務英語3》期末考試試題及答案
