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2、: IT IT 10 20 50 100 100 43% 24%22%6%4%100 (845 ) 20% 34% 40%10 (4,159 ) 5 10 100 200 200 30% 30% 40% 50% ( : %)100806040200 1 2 3 4 CMSGW/KMSPMSSCM 1996 1997 1998 1999 2000 2001 45040035030025020015010050 0 ( : ) : 946 973 989 1,078 1,110 1,1951997 1998 1999 2000 2001 2002 ( ) ( / ) : 4,0003,0002,0

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5、117166 :16% :16.6% : KISDI 400 1,0009 IT S/W, , SoC TVPost-PC, S/W, 2002 2007 2002 2007 IT 10090807060504030 20100 24020016012080 400 1431 2 3 4 5 6 7 8 9 10 11133 154 157 147 157 154 153 171 190 186 IT ( : ) : 34.727.7 20.8 12.9 16.2 10.0 18.2 27.4 26.7 31.3 24.7 ( : ) 2003 2004 20051,000500 1,5002

6、0%12%600 400300 5001,00015% : 8007006005004003002001000-100-200-300 -400 1999 2000 2001 2002 2003 2004 2005 2006 2007182 475 730-34-192-305-343-385-289 :924:742 ( : ) 2001 2002 2003400 700 1,500250 ValueProfit 350 500 2,000( : ) 2004700CMSGW/KMS ERP CRM/DWUMS EIPSCMPMSCMS Suppliers Customers : IBM T

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10、COMMUNICATION TechnoVillage / / / / / / / / / Mail+SMS+Fax+ DB / e-Marketing E-CRMe-MarketplaceSCMSupplier CustomerSupplier Customer , Order Fulfillment e-Business Value Chain ConsultingMarketingContents Flash Design Coding CTIUMSMailing Server D/B CreativeInteraction System ebiz IntegrationStrategy

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13、Total Service Data IntegrationEnterprise CRMeCRMData Warehousing/Integration Web LogDataData Base TransactionData CustomerProfile q e-CRM Service Sales CRMData Warehousing/IntegrationSMSChannel Web FAXChannel eMailChannel Web SiteChannel Post channel ConsumerInvestor Purchaser AnalystThe press Club

14、Marketing Customer Interaction PlatformsInteraction Management Infrastructure Customer ACustomer BCustomer CSupplier A Supplier BSupplier C 55%15% 20% 10%q eBiz Solutions & Service Internet AreaBSP AreaSI AreaNI Area E-Mail EDMSGW KMS2( )ERP 1 ( )CRM SCM E-Planningq Office Management System DW/E-CRM

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22、EIP MailingB2EmallIntegrationDevelopers Web ServiceEnterpriseSolution Business Fields : SI Development & Solutions q eBusiness TransformationSupplierSupplier Supplier stockholderEmployees On-lineOff-lineSCMERPIPS EIP/KMS/GWIRM/RMS/PRM WebSiteCRM/CPPartners qeBiz Total ServiceeBizStrategy eBizOperati

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27、 2 () / : 100 / : 10 / () l Off-line On-line Business l l WCMS e-CRM 1. 7 ( ) 2. Web Solution Off line Business On line Business VisionMissionPlanning1. Summary- - : One-Stop Service10%10% 5% 5% BSP IT consulting IT development IT management N/W management New technologyWireless InternetWeb Contents

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29、EDMS CRM/e-CRMe-Marketplace CMS ERP EIP e-marketing Web Site 2003 2004 EIPe-Biz SIWeb SIWeb 2005 eBiz Planning eBiz Integration e-Package/Solution e-learning Solution e-Total Marketing Web Identity Web Contents Web Promotion Web Applications Web SI Planning Web System Integration SMS / eFax / Mailin

30、g eCRM / IRM / CMS e-Marketing(PRM) Web SI & eSolution e-biz Total SolutioneBiz Value q eBiz Transformation PublishInteractTransactIntegrate Customer Information Access HSE Communication Customer and Technical Support Supplier Relationship Management Electronic Order to Cash Electronic Procurement S

31、upplier Bidding & Selection Integrated Planning and Forecasting Integrated Plant Management : q e-Business _Fulfill Demand q Website Strategy Site ESite B Site HSite FSite A Site G E-biz TransformationAS IS TO BESite CSite DStrategy and Implementatione-ShoppingInformationeBusiness Business Function

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35、portal Internet broadcasting Community portal EDMS GroupWare Enterprise Knowledge Internet Purchasing System Solution Development 30% 60%30%60% CustomerCustomerSupplierSupplier Loyalty System Integration eCRM IRM PRM Solution Development Application Web DB Integration Mobile Application Customer Int

36、egratedHome Page SystemSolution e-branding Web Style Guide On-line Marketing DB/Web Server Multimedia Server Wireless/Security e-CRM e-Marketing WCMS .q e-Business Transformation q eOffice Solution Planning q q q q . q ( ) q q / q .q q q q q q q q .45% 15%5% 35% . KMSEISEDMSSCM CRM Solution & Servic

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38、dSchedule Management MIS Name Card ManagementCareerManagementHumanRelationship ManagementSurveymessengerGWeagleOffice q Solution & Service - eagleOffice How to reach online user and provide Customised In-depth product information?How to sell products and process ordersOver the Web?What are new offer

39、ings, unique to the Web? How to revolutionise business models andshift value creation?Product/Service InnovationBusiness Model InnovationMarketing InnovationChannel Innovation Source : Arthur D.Little q eBusiness Perspective( e-Business ) Channel EnhancementValue Chain IntegrationConvergenceIndustry

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